The Influence Landscape: The Evolving Power of Shapers & Influencers
Even as recently as twenty or thirty years ago, the people with influence were relatively easy to spot: the President or Prime Minister of a nation, religious leaders, CEOs, and probably your parents.
Their influence was based on a combination of position, experience, knowledge, wealth – and most importantly control of the channels of communication to the “people,” for to have power influence must be spread.
No longer – the influence landscape has already shifted dramatically and will continue to evolve.
See on www.globaltrends.com