Mick Say: Online Business Development

Calculate the ROI of Social Media – Brian Solis

Posted in Diary by Mick Say on October 9, 2012

See on Scoop.itDigital Marketing for Business

What is the secret of bars? Why do we happily pay four times as much for beer in a bar as in a store? We pay this brand premium to be with friends. The secret of bars is that they convert our quality time into cash. Like bars, social media are places where friends meet. The best social media programs also convert the consumer’s social time into a brand premium, reaching a return on investment (ROI) up to four times as high as the ROI of a TV commercial.

See on www.briansolis.com

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